JSON-LD schema generator

Structured data tells search engines exactly what a page is about: a product with a price, an article with an author, a local business with opening hours, or a list of FAQs. Google uses it to display rich results such as star ratings, prices and breadcrumbs. JSON-LD is Google's recommended format because it lives in a single script tag, separate from your HTML. This generator builds valid schema.org JSON-LD from a form.

How to use it

1. Choose the schema type, such as Article, Product, Organization, LocalBusiness or FAQPage.
2. Fill in the fields.
3. Copy the generated script and paste it into the page's HTML head or body.
4. Test it with Google's Rich Results Test.

Example: Organization

<script type='application/ld+json'>
{
  '@context': 'https://schema.org',
  '@type': 'Organization',
  'name': 'Acme Tools',
  'url': 'https://www.acme.example',
  'logo': 'https://www.acme.example/logo.png'
}
</script>

(Real JSON-LD uses double quotes.)

Rules Google enforces

• Mark up only visible content. FAQ answers, prices and reviews in the JSON-LD must also appear on the page.
• Fill required properties for each type, such as name and offers or review for Product.
• Use absolute URLs for images and links.
• Structured data makes a page eligible for rich results, but does not guarantee them, and it is not a direct ranking factor.

Note on FAQ rich results

Since 2023 Google shows FAQ rich results mainly for well-known government and health sites, but FAQPage markup is still valid and helps other search engines and AI systems understand your content.